What made us buy a Car....
This past weekend, my son and I went shopping for a car. It probably was the last thing we wanted to do on a Saturday but the time I had with my son, and lessons learned, was worth it!
Going to a car dealer is a lesson in sales, OR NOT, all depending. At least for us it was. We really didn't have the intention of buying a car that day. We were going to be like every other good consumer. Research, test drive, go online, visit more dealerships and compare. Best laid plans, we met a very nice, genuine and a good salesman, Bob. He made us feel like we were a part of his family. We did our typical negotiating skills, acting like "tough consumers", showing Bob who was in control. Bob did his due diligence. Going to his Managers, showing that he did not make the final decisions and was not the "bad guy", if a deal couldn't be had.
A few hours later and more than either of us thought we would be, we walked out as Happy Customers. Yeah! We were driving home in a new Hyundai Elantra.
Afterwards, my son and I commented on the experience and why now at 7pm we had a key to a Hyundai in our hands. It was due to Bob's relationship building process. Mind you, Hyundai's are great cars, but did we really need to buy it that day, NO!
Each step of the way, Bob made us:
If you are interested in buying a Hyundai and want to find out where Bob works, comment below. If not, but want to share a similar story, drop me a line.
7/28/2014 09:19:53 am
Where does Bob work?
7/28/2014 12:12:54 pm
There is an old saying that I have used in my business for years - people will not but from unless they like you, know you and trust. Evidently Bob knew the same thing. Hard selling doesn't work. I want to know as much as I can about my clients and their family as I can. This will help me figure out what works best for them. Thank you for sharing your story.
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